Invest in Your Brand

SHRM offers a variety of sponsorship opportunities, providing a level to meet every budget! Aligning a sponsorship with your brand forges awareness of your business, can be custom designed to meet your marketing goals and give your company additional exposure to HR professionals and decision makers that participate in the SHRM Annual Conference & Expo.

For further information about sponsorship opportunities:

IN-Person Sponsorships

Speaking Opportunities & Presentations

Spotlight Stage

Availability: PENDING
Price: $85,000
Grab one slot a day at one of the Spotlight Stages.

Main Stage Presentation

Availability: 1 of 4 Available
Price: $110,000
Get attendees’ attention with this full exposure experience to be the exclusive sponsor of the general sessions that reach 25,000 guests. This opportunity also includes 35 VIP seats during the session, video from the sponsor, recognition of the Sponsor’s delegation from the podium and prominent display of Sponsor’s logo at the general session. 

Changemakers Series

AvailabilitySOLD OUT  
Price: $55,000
Change Makers is a series of short sessions that promote Thought Leaders in the professionPosition your company ahead of the competition as a sponsor of our new educational experience and align your brand on the forefront of changeSponsor will receive 5-7 minutes of speaking time or can showcase a series of videos. 

Elite Partner Showcase

Availability: Limited Availability
Price: $65,000 – $75,000
Looking to reach your audience outside of the Expo Hall? We are offering exhibitors the ability to craft their own session and present to conference attendees. As a thought-leader you will be within the ranks of our most preeminent lineup of HR leaders, innovators and experts from a cross-section of industries. 

HR Solutions Theater

Availability:Limited Availability
Price: $9,500
Does your product or solution solve a daily problem that HR leaders face? The HR Solutions Theater focuses on tools that streamline work, systems that manage tasks and other offerings to enhance the HR departments responsibilities. Theaters are located within the Expo Hall. Each theater allows for 3-4 sessions per day, and they are scheduled when traffic is most dense within the Expo Hall. You will have 30 minutes to present any topic in any format. The theaters are set for 60-80 people, but more attendees can stand around or sit on the ground. All session info will be on the website and in the app so that attendees can add it to their schedule. 

Strategies & Innovation Theater

Availability: Limited Availability
Price: $9,500
Do you have a new method, idea, or product to improve the HR Department? The Strategies & Innovations Theater is a great place to speak about the new future of HR and how they can achieve goals through strategy practices. Theaters are located within the Expo Hall. Each theater allows for 3-4 sessions per day, and they are scheduled when traffic is most dense within the Expo Hall. You will have 30 minutes to present any topic in any format. The theaters are set for 60-80 people, but more attendees can stand around or sit on the ground. All session info will be on the website and in the app so that attendees can add it to their schedule. 

HR Technology Theater

Availability: SOLD OUT
Price: $9,500
HR Technology Theater is focused on companies associated with software and hardware to automate organizations’ human resources functions. It includes employee payroll and compensation, talent acquisition and management, workforce analytics, performance management, and benefits administration. Theaters are located within the Expo Hall. Each theater allows for 3-4 sessions per day, and they are scheduled when traffic is most dense within the Expo Hall. You will have 30 minutes to present any topic in any format. The theaters are set for 60-80 people, but more attendees can stand around or sit on the ground. All session info will be on the website and in the app so attendees can add it to their schedule. 

Networking & Events

Tuesday Night Entertainment

Availability: Limited Availability
Price: $120,000
The Tuesday Night Event is one of the signature social events at #SHRM24. Don’t miss the chance to have your company recognized live, on the stage. VIP tickets and seating, special backstage passes and much more! This is the perfect opportunity for co-hosting one of SHRM’s favorite attendee events.

Grand Opening Reception in the SHRM Expo

Availability: 1 of 1 Available
Price: $60,000
Start the experience out with a bang at our Grand Opening Reception by hosting your own bar at your booth with bartenders in branded shirts serving champagne. You will receive branded cocktail napkins, park benches, and floor signs, plus exclusive company logo on signage inside the Expo Hall directing attendees to your booth.

Grand Prize Drawings in the SHRM Expo- Exclusive!

Availability: 1 of 1 Available
Price: $100,000
The largest lead driver at SHRM24. Have an on-stage presence at SHRM24 by announcing the winners of the Grand Prize Drawings. Welcome guests with a 2-3 minute introduction by one of your staff members and collect entry forms at your booth.

Professional Headshot Studio

Availability: 1 of 2 Available
Price: $50,000
Always a huge hit and lead driver! Give attendees the opportunity to get a professional headshot made onsite. Receive brand recognition throughout the event.

Business Appointment Suites

Availability: Limited Availability
Price: $4,000 Per Day
Have your own quiet meeting space on the exposition floor for client or team meetings.

Expo Lunch

Availability: 1 of 2 Available
Price: $55,000
As a lunch supporter, you will have the opportunity to reach attendees outside of your booth. And you’ll be a hero to all who will enjoy a quality luncheon between sessions. Ability to sponsor one of our lunches with branded lunch stations + either a sticker or box branded with your logo.

Expo Coffee Break

Availability: 2 of 3 Available
Price: $25,000
Increase your networking potential by sponsoring a beverage break in the Expo Hall. The refreshment break sponsorship includes having your logo on coffee cups or napkins, plus booth number on park benches + floor signs during the Expo Hall Refreshment Break.

Expo Refreshment Break

Availability: 1 of 1 available
Price: $25,000
Increase your networking potential by sponsoring a beverage break in the Expo Hall. The refreshment break sponsorship includes having your logo on coffee cups or napkins, plus booth number on park benches + floor signs during the Expo Hall Refreshment Break.

3 Day Pop Up

Availability: Limited Availability
Price: $65,000
Create a custom activation highlighting your company on the SHRM Expo Floor. Examples of previous activations include mosaic walls, screen printing, etc. Contact the SHRM sales team to discuss building a custom program.

Enterprise Lounge

Availability: Limited Availability
Price: $60,000
The Enterprise Lounge allows SHRM’s partners to have a space to network and facilitate meetings. As the exclusive sponsor your brand will be featured in signage and videos throughout the lounge. It also offers a unique chance to have an interactive exhibit inside the lounge.

Relax & Recharge

Availability: 1 of 1 Available
Price: $50,000
Our Relax & Recharge Lounge allows attendees a place to relax, recharge, and network in a heavily-trafficked area of the Convention Center.

Brand Forward

Conference Bags

Availability: SOLD OUT
Price: $75,000
A perfect way to make a first impression with the always popular, conference bags! 25,000 attendees will receive a conference bag at the registration desk giving your company full visibility during and after the conference and exhibition.

Hotel Key Cards

Availability: SOLD OUT
Price: $55,000
Welcome guests to the conference experience with custom hotel key cards. Around 6,000 hotel keys will be given out at the top (2-3) headquarter hotels, exposing your brand to attendees every morning, day and night.

SHRM Ambassadors- T-Shirts

Availability: 1 of 1 Available
Price: $40,000
Your company’s logo on the right sleeve of all shirts worn by all volunteers– very prominent! On the left chest will be: #SHRM24

Badge Holders+ Badge Preview Banner AD

Availability: SOLD OUT
Price: $40,000
Brand the only item that attendees are required to wear, their names badges. This sponsorship offers exclusive branding of the conference name badges as well as a banner ad on the badge preview email sent to all registered attendees.

Private/Nursing Room

Availability: Pending
Price: $20,000
Exclusive opportunity to brand the mother’s room and provide comforts for nursing guests at the McCormick Center.

Luggage Station

Availability: 1 of 1 Available
Price: $20,000
Your company’s logo and booth number can be featured on luggage tags or luggage wraps distributed at the Luggage Station along with recognition signage at the Luggage Station, open throughout the conference.

Exhibitor Passport

Availability: LIMITED AVAILABILITY
Price: $13,000
Increase visibility with our passport game where attendees will go on a “treasure hunt” to all 12 companies. Upon completion of visiting each booth on the card they are entered in a raffle to win up to $350.

Digital

Conference App

Availability: SOLD OUT
Price: $60,000
The one stop shop for attendees to get all information from Schedule, Sessions, Speakers, and Exhibitors. Put your company’s logo recognition on the welcome page of the Conference App. You will also receive a company banner ad on the home/landing page.

COMPLIMENTARY WI-FI AT THE MCCORMICK CENTER

Availability: SOLD OUT
Price: $40,000
Without a network, how can we network? As the exclusive sponsor you are able to reach thousands of visitors and provide company recognition by making the Wi-Fi password your company name.

Social Media Wall

Availability: 1 of 1 Available
Price: $60,000
Digital Signs will be located throughout the hall and conference center. Screens will play live social media posts + sponsored content such as videos.

Charging Station

Availability: Limited Availability
Price: $40,000
Looking for a great way to “connect” your company with conference attendees? How about offering them the opportunity to charge their mobile devices while on site at the conference compliments of your mobile charging station? Station will be placed in a high-traffic area which is sure to draw attention AND appreciation from attendees as your rescue them from the dreaded “Low Battery” signal. Your company logo displayed on the signage at the Charging Station.

Push Notifications
Availability: Limited Availability
Price: $5,000
Get your message in front of attendees by taking advantage of the virtual platforms/mobile app push notifications. Sponsor will receive a custom message to be sent to all attendees at the specific time of their choice each day (based on available time slots).

Communications

Banners with Sponsor's Message

Availability: Limited Availability
Price: $40,000
Gain some publicity by displaying your company’s message on (1) 18’ x 8’ (W x L) banner – displayed in the lobby of the McCormick Convention Center.

Pre-Conference Email Banner

Availability: Limited Availability
Price: $25,000
Includes a banner ad with a link to the sponsor’s website or link of your choice. E-mails will be sent approximately 2 weeks prior to the start of the conference. E-mail will be sent to all registered participants with important event details.

Special Thanks to Our Sponsors