Main Stage Sponsorship 

Availability: 1 of 4 Available

Price: Contact SHRM to discuss availability and pricing  

As a general session exclusive sponsor, your brand has the unique opportunity to own the pre-show experience that reaches all 25,000+ SHRM25 attendees. As part of this sponsorship, you will receive:

• A five (5) minute interview with one of your executives and the SHRM25 host.
• A thirty (30) second video that is played (3) times during the pre-show.
• Sponsor thank you shout out and logo representation on Main Stage session screens.
• Twenty five (25) VIP seats during the session.
• Branding, promotion + more

Spotlight Stage

Availability: 1 of 1 Available

Price: $60,000

Be the exclusive branding sponsor of the Spotlight Stage at SHRM25! The Spotlight Stage is filled with rapid-fire sessions that highlight thought leaders, best practices, and emerging ideas in the field to create better workplaces. As the sponsor, your brand will be featured prominently on the stage, and you will have one dedicated speaking slot per day.

Elite Sponsor Showcase

Availability: Limited Availability

Peak Time Slot: $65,000 – $75,000 | Peak Time Slot Non-Exhibitor: $75,000-$85,000
Non-Peak Times Slots: $35,000-$45,000 | Non-Peak Time Slot Non-Exhibitor: $45,000-$55,000

Reach your audience outside of the Expo Hall! We are offering exhibitors the ability to craft their own sixty (60) minute breakout session and present to conference attendees. As a thought-leader you will be within the ranks of our most preeminent lineup of HR leaders, innovators and experts from a cross-section of industries. This presentation is part of our education track and allows the sponsor to align their presentation to SHRM25 content tracks. All session info will be added to the SHRM25 agenda so attendees can add it to their schedule. The session will be streamed live for virtual attendees and available on demand after the conference.

SHRM25 Content Track Sponsorship

Availability: Limited Availability

Price: $50,000

Elevate your brand as a thought leader by becoming the sponsor of one of SHRM25’s content tracks. Pair this sponsorship with an Elite Partner Showcase session aligned to your content track to receive an additional discount! You will receive the following benefits for every session in your track:

• Pre-Session Content to be played in advance of each session including a 30 second video and up to two (2) additional static slides. 

• Sponsor shout out from the podium before each session. 

• Signage (physical or digital) promoting sponsorship of the content track. 

• Sponsor recognition of content track in digital platforms (ex: SHRM25 mobile app)

Roundtable Discussions

Availability: SOLD OUT

Price: $25,000 – $35,000

These 45-minute sessions are designed to facilitate peer-to-peer discussions on popular rotating topics. This networking opportunity allows attendees in all phases of their careers to brainstorm solutions to contemporary organizational challenges. As a sponsor, you will have the ability to facilitate this roundtable discussion. This includes helping develop and navigate attendees through discussion prompts, and having attendees share key learnings from the discussion.

Expo Theaters

Availability: Limited Availability

Price: $15,000

Grab a time slot on one of the four Expo Theaters at SHRM25! We’re giving exhibitors the ability to highlight the solutions they help HR leaders solve. You will have 30 minutes to present any topic in any format. The theaters are set for 60-80 people but can accommodate additional attendees in a standing room only format. All session info will be on the website and in the app so that attendees can add it to their schedules. You must be an exhibitor to participate in this sponsorship.

Wellness Stage

Availability: Limited Availability

Price: $15,000

New sponsorship for SHRM25! The Wellness Stage provides short micro-bursts of wellness-related activities and education. You will have 20-30 minutes to present on any wellness-related topic or activity. All session info will be on the website and in the app so attendees can add it to their schedules.

Tuesday Night Entertainment 

Availability: Limited Availability

Price: Contact SHRM to discuss availability and pricing

The Tuesday Night Event is one of the signature social events at #SHRM25. As the entertainment sponsor, your brand will be featured prominently at the pre-show of SHRM’s most popular event. As part of this sponsorship, you will receive:

• A two (2) to three (3) minute interview with one of your executives and the SHRM25 host.
• A thirty (30) second video that is played (3) times during the pre-show.
• Sponsor thank you shout out and logo representation on Main Stage session screens.
• VIP seats for the concert
• Special backstage passes (artist dependent)

SHRM Labs Reception

Availability: Limited Availability

Price: $30,000

Become the exclusive sponsor of the SHRM Labs Annual Conference Reception to connect with HR leaders, tech analysts, future-of-work investors, and top industry executives at the largest HR conference in the world. This special event celebrates innovations in workplace technology, offering unique brand visibility and engagement opportunities.

SHRM Labs’ WorkplaceTech Accelerator Demo Day Sponsor

Availability: Limited Availability

Price: $50,000

Sponsor the WorkplaceTech Accelerator Demo Day at the SHRM Annual Conference for prominent brand visibility with HR leaders and workplace technology decision-makers. This package includes logo placement across event materials, commercial promotion during Demo Day, an opportunity for opening remarks, and exclusive networking access.

Executive Network Experience at SHRM25  

Availability: Limited Availability

Price: Contact SHRM to discuss options and pricing

Part of SHRM’s Executive Network, the ENX Track at SHRM25 offers a unique and exceptional experience designed specifically for senior HR leaders, including CHROs, EVPs, SVPs, and VPs, responsible for managing human capital. Sponsorship opportunities include: 

• Elevated Networking Receptions  
• One of a Kind Off-Site Experiences  
• Thought Leadership  
• Branding Opportunities 

Grand Opening Reception in the SHRM Expo

Availability: Limited Availability

Price: $50,000

Kick off SHRM25 with a bang at our Grand Opening Reception by having a dedicated bar near your booth with bartenders serving champagne. You will receive branded cocktail napkins, floor signs, plus exclusive company logo on signage inside the Expo directing attendees to your booth.

Grand Prize Drawings in the SHRM Expo – EXCLUSIVE!

Availability: Limited Availability

Price: $50,000

The #1 booth traffic driver and largest lead generator at SHRM25. The Grand Prize Drawing is the most popular attendee event with 10,000+ participating. Attendees will need to visit your booth to pick up the entry card, making your booth the most popular destination on the Expo Floor. The sponsor will also have a 2-3 minute speaking opportunity before the winners are selected, help draw the prizes on stage as well as a photo opportunity.

Co-Branded Events with SHRM

Availability: SOLD OUT

Price: Contact SHRM for a custom proposal and pricing

Planning an off-site reception, dinner, or unique attendee activation at SHRM25? Contact our sales team to bring the power of SHRM to your event! Whether you need help marketing your event to SHRM25 attendees or an end-to-end logistics partner, our team is here to help make your event a huge success.

Podcast Studio

Availability: Limited Availability

Price: Contact SHRM for a custom proposal and pricing

Own the HR Conversation at SHRM25.  Sponsor the podcast studio, interview industry leaders, reach 25,000+ attendees, and generate leads through exclusive podcast content.

Professional Headshot Studio

Availability: SOLD OUT

Price: $50,000

Always a huge hit and lead driver! Give attendees the opportunity to get a professional headshot made onsite. Your brand will be featured prominently throughout the Headshot Studio and the sponsor will receive attendee information from those that participate.

180 Photo Booth 

Availability: 1 of 1 Available

Price: $40,000

Step into the spotlight and capture unforgettable moments with our exclusive 180 Photo Booth sponsorship! From striking poses to showcasing creative props, SHRM25 attendees will revel in the excitement of capturing unique snapshots and videos from every angle. Elevate your brand’s presence by sponsoring this engaging attraction, ensuring your logo shines alongside the smiles and laughter of participants throughout the event. The sponsor will receive attendee information from those that participate.  

Expo Lunch

Availability: SOLD OUT

Price: $60,000

Be a hero to SHRM25 attendees by sponsoring one of our Expo Lunches. This sponsorship includes:

• Logo and booth number on signage (floor signs and physical signage)
• Logo on napkins and the ability to include a sticker or box branded with your logo.

Expo Coffee Break

Availability: 2 of 3 Available

Price: $25,000

Increase your networking potential by sponsoring a beverage break in the Expo. The refreshment break sponsorship includes having your logo on coffee cups and napkins, plus booth number on signage during the Expo Refreshment Break.

Custom Activations at SHRM25

Availability: SOLD OUT

Price: Contact SHRM to discuss options and pricing

The SHRM team is here to bring your custom activation to life on the SHRM Expo Floor or throughout the San Diego Convention Center. Examples of previous activations include a branded pickleball court, screen printing, volunteer projects, and more. Contact the SHRM team to ideate on activations that will best meet your goals.

Business Appointment Suites

Availability: Limited Availability

Price: $15,000

As an exhibitor, you can reserve on of the private suites located on the SHRM25 Expo Floor to hold individual meetings with clients. This 10×10 room will be available for the duration of the conference when the expo hall is open and will come with an ID sign, wastebasket, 4 chairs, one 30×36 table, carpet & electrical.

Relax & Recharge Lounge 

Availability: 1 of 1 Available

Price: $50,000

Our Relax & Recharge Lounge allows attendees a place to relax, recharge, and network in a heavily trafficked area of the Convention Center. In the past, this lounge has featured Massage Therapists and Charging Stations. Your brand will be featured prominently throughout the lounge!  

Conference Bags

Availability: SOLD OUT

Price: $80,000

A perfect way to make a first impression with the always popular conference bags! 25,000 attendees will receive a conference bag at the registration desk giving your company full visibility during and after the conference.

Hotel Key Cards

Availability: SOLD OUT

Price: $60,000

Welcome guests to the conference experience with custom hotel key cards. Around 1,500 hotel keys will be given out at the top (2-3) headquarter hotels, exposing your brand to attendees every morning, day, and night.

Hotel Room Drops 

Availability: Limited Availability

Price: Contact SHRM for a proposal and pricing 

Stand out from the crowd by delivering a delightful surprise directly to the doors of conference attendees staying at our partner hotels. Whether it’s a branded gift, informational packet, or a tasty treat, your thoughtful gesture will enhance their conference experience and leave a positive impression of your brand. 

On-Site Branding

Availability: Limited Availability

Price: Contact SHRM for a venue walkthrough and pricing

Have your brand featured front and center at SHRM25 with numerous On-Site Branding Opportunities:

• Banners
• Floor / Door Clings
• Escalator / Elevator Wraps
• Staircase Graphics
• Directional Signage in the Expo

A link to a full list of On-Site Branding Opportunities will be available soon. In the meantime, contact SHRM to discuss your goals and pricing.

Shuttle Bus Wraps

Availability: Pending

Price: Contact SHRM to discuss options and pricing

Put your brand in the spotlight as a Shuttle Bus Branding Sponsor at SHRM25! Reach thousands of attendees with your logo and message on shuttle buses traveling between hotels and the convention center. Stand out, make an impact, and drive brand recognition. Contact the SHRM team to discuss the various packages available for this sponsorship.

SHRMStore Sponsorship

Availability: SOLD OUT

Price: $75,000

Have your brand featured front & center at one of the most popular spots for SHRM25 attendees – the SHRMStore! This sponsorship provides you with a dedicated table in the SHRMStore, co-branded shopping bags with an insert in each bag, along with prominent signage and promotional opportunities.

Badge Holders + Badge Preview Banner Ad

Availability: SOLD OUT

Price: $45,000

Brand the only item that attendees are required to wear, their names badges. This sponsorship offers exclusive branding of the conference name badges as well as a banner ad on the badge preview email sent to all registered attendees.

SHRM Ambassadors T-Shirts

Availability: SOLD OUT

Price: $40,000

Have hundreds of Conference Volunteers be a walking billboard for your brand! Your company’s logo will be featured on the right sleeve of the shirts worn by all SHRM25 volunteers.

Private/Nursing Room

Availability: SOLD OUT

Price: $30,000

Exclusive opportunity to brand the mother’s room and provide comforts for nursing guests at the San Diego Convention Center.

Out-of-Home Media

Availability:

Price: Please contact SHRM to discuss options and pricing

Official sponsorship opportunities include out of home media. From airport to hotel, rideshare, and throughout San Diego – brands can reach the targeted attendee audience and general consumer market during SHRM25! Contact us to explore the possibilities, access approved media categories, and unlock official benefits.

Exhibitor Passport  

Availability: Limited Availability

Price: $15,000

Increase booth traffic and brand visibility with our Exhibitor Passport game. You will be one of a select group of exhibitors that attendees will need to visit to be entered in a raffle to win up to $350.  

Conference App

Availability: SOLD OUT

Price: $65,000

The one-stop-shop for attendees to get all information from Schedules, Sessions, Speakers, and Exhibitors. Put your company’s logo on the welcome page of the Conference App. You will also receive a company banner ad on the home/landing page.

Complimentary Wi-Fi at the San Diego Convention Center - EXCLUSIVE

Availability: SOLD OUT

Price: $45,000

Without a network, how can we network? As the exclusive sponsor you can reach thousands of visitors and provide company recognition by making the Wi-Fi password your company name. Your brand will also be featured throughout Wi-Fi signage at SHRM25.

Social Media Wall

Availability: 1 of 1 Available

Price: $75,000

Create the jumbotron effect at SHRM25 by sponsoring our social media wall. Your branded content will appear on a rotating basis alongside content shared by attendees on social media. Your brand will be featured preeminently on the border of the wall.   

Charging Station

Availability: Limited Availability

Price: $40,000

Looking for a great way to “connect” your company with conference attendees? How about offering them the opportunity to charge their mobile devices at the conference, compliments of your mobile charging station? The station will be placed in a high-traffic area which is sure to draw attention AND appreciation from attendees, as you rescue them from the dreaded “Low Battery” signal. Your brand will be displayed on the signage at the Charging Station.  

Push Notifications

Availability: Limited Availability

Price: $6,000

Get your message in front of attendees by taking advantage of the mobile app push notifications. Sponsor will receive a custom message to be sent to all attendees at the specific time of their choice each day (based on available time slots).

Conference Email Banner Ads 

Availability: Limited Availability

Price: $15,000

Includes a banner ad with a link to the sponsor’s website or link of your choice. You will have the chance to feature your ad in several emails (pre-event and day of conference) that are sent to all registered SHRM25 attendees. 

DJ Sponsorships

Availability: 1 of 1 Available

Price: $25,000

Elevate your brand by sponsoring the DJ at SHRM25. As the sponsor, the DJ will integrate your brand throughout the event, with exclusive shoutouts for your major announcements. Tailored signage opportunities will make a lasting impression, enhancing your brand’s visibility among conference attendees.