How to Convince your Boss to Attend - SHRM22


Are you ready to register for SHRM21 happening September 9-12, 2021 in Las Vegas and live online but still need to convince your boss? We really want you to join us, so we’ve got you covered! Here are 5 ways to make your business case.


Discuss how leveling up your skills in this ever-changing world is not just good for your professional development, but your organization at large. Now more than ever, it is imperative that you stay up to date on the current workplace issues, compliance requirements and the latest HR technologies.


Provide concrete examples of how your experience will positively impact your day-to-day work. With nearly 200 education sessions, you can select sessions that are most beneficial to you, your team and organization. Let your boss know your custom curriculum will help solve workplace challenges. For example, is your organization struggling with employee engagement? Highlight the sessions that cover talent management and engagement tactics. Do you need to advance your leadership and strategy skills? We have a large number of topics on this from speakers who are trusted and recognized for their expertise.  


Flag the contacts you will make at SHRM21 to advance your organization’s goals. With more than 25,000 attendees, there are countless ways to establish connections with industry professionals and solution partners. The SHRM Annual Conference & Expo will host 700+ solution providers showcasing a wide range of innovative HR-related products and services to help meet your needs, whether it’s recruiting technology, rewards programs or wellness strategies—plus a lot more! You can benchmark and strategize with your peers to bring proven tactics and innovative thinking back to your office. 


Let your boss know you are committed to finding cost-savings. For example, you can register early before rates increase and book your hotel room through the official SHRM Housing Block, coming soon! This way, you know you’re getting a fair rate AND saving on transportation costs (we have shuttles for hotels!). You can take full advantage of coffee breaks, receptions and lunches to help cut costs of dining out, too.  


Put your business case in writing. Use our handy Letter Template to help your boss understand why SHRM21 is the most valuable conference for you to attend. Customize this based on your specific goals and how you will make a return on investment (of both time and money!). Consider committing to a post-conference briefing for staff, senior management or your team, where you’ll highlight what you’ve learned from the conference. Tie your learnings to your organization’s long-term and short-term goals or strategic plan to demonstrate the value and impact of your education.  

It’s important to show your boss that your professional development wasn’t just good in theory, but that it gave you real, actionable solutions you can implement to improve your organization.