STEP 1. Get Control: Download FREE planning & Measurement Tools

Use our free and proven-effective tools to plan and manage your exhibit program, control your costs
and measure your performance, value and ROI.

1. 16 Week Tradeshow Planning & Management TOOL – (Excel Spreadsheet)
2. Exhibit Budgeting & Cost Control TOOL – (Excel Spreadsheet)
3. Exhibiting & Financial Performance Metrics TOOL – (Excel Spreadsheet)

Step 2. PLAN TO WIN: Complete Pre-Show Planning Exercises at Target Timeframes

The five strategic planning exercises below are proven to help position your exhibit program for optimum performance and results. Gather your exhibit team, block 90 minutes and complete each exercise on or around the target dates before each show

1. Define Your Outcomes – 16-20 weeks prior
2. Design Your Visitor Experience– 12-16 weeks prior
3. Identify and Attract Your Ideal Visitors – 8-12 weeks prior
4. Manage Your Leads – 6-8 weeks prior
5. Measure Your Performance, Value & ROI – 4 weeks prior/update after

Step 3. LEARN BEST PRACTICES: Watch Live & On-Demand Webinars

Gather your team and watch these live and on-demand educational webinars on/or around the target dates.

NEW! Countdown to Exhibitor Success at SHRM24
Date/Time: Wednesday, April 17, 2024 2:00pm – 3:00pm
Registration: https://attendee.gotowebinar.com/register/7213746694351749214

Description:
The SHRM expo is a large event with over 650 companies competing for the time and attention of HR professionals in the exhibit hall. To get your fair share, you must make sure you are doing the right things leading up to show time. With just 8 weeks until SHRM24, what are the critical success factors exhibitors need to be thinking about and acting on right now and over the coming weeks?
This will be the major question the SHRM expo team and tradeshow productivity expert Jefferson Davis will help you answer as you prepare for more a productive and profitable exhibiting experience.

Webinar Replays: Watch in conjunction with planning exercises

1. Take Full Advantage of Your SHRM Exhibit Marketing Opportunity – view upon executing space contract
2. How to Make Your SHRM Exhibit Stand Out From the Crowd – view 16 weeks before the show
3. Increasing Brand Awareness & Driving Qualified Booth Traffic – view 12 weeks before the show
4. Best Social Media Practices for Tradeshows – view 10 weeks before the show
5. Inside the Exhibiting Numbers: Budgeting, Controlling Costs, Measuring & Reporting Exhibiting Performance & ROI – view 4 weeks before the show and after the show

Step 4. LEARN MORE: READ Topical Articles for More Insights and Ideas

• Plan for Success/Money Management
  • Three Important Questions Your Boss Might Ask You
  • 7 Eye-Opening Exhibitor Statistics And Whatsonia You Need to Do About Them
  • How to Reduce Your Selling Costs
  • Plan to Win – Exhibiting by Objectives
  • Exhibiting Dollars & Sense: 32 Ways to Save Money
  • Glossary of Exhibiting Terms
• Promote Your Participation
  • Discover and Deliver Your Attendee-Focused Value Proposition
  • How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
  • Making Sponsorships Support Business Objectives and Deliver More Value
  • Increasing Your Social Media Presence at a Tradeshow
  • High-Impact Pre-show Marketing
  • The Art of Smart Giveaways
• Create an Effective Exhibit
  • 2019 -2018 SHRM Standout Exhibits Report
  • Why Should an Attendee Visit Your Booth?
  • 9 Steps to Stand Out and Be Remembered at Your Next Show
  • Improving Exhibiting Effectiveness e-book
  • Booth Location Blues
• Prepare Your Staff
  • Staffing for Success
  • Conducting Effective Pre-Show Staff Meetings
  • Rules of Tradeshow Visitor Engagement
• Manage Your Leads
  • CEIR Insight Report: How Exhibitors Can Improve Lead Quality & Sales Conversion
  • Improving Lead Quality by Asking the Right Questions and Capturing More Information
  • Closed-Loop Lead Management
• Measure Your Performance & ROI
  • Two Important Outcomes Your Exhibit Program Should Deliver
  • Exhibit Measurement Made Easy

STEP 5. ASK the Tradeshow Experts – Email Q&A

SHRM has made special arrangements with tradeshow productivity expert, Jefferson Davis and his team to answer any exhibiting productivity questions you may have. Please take advantage of this FREE service to get quick expert answers to your most pressing productivity questions and challenges. Submit your question now!