Invest In Your Brand

Become the exclusive sponsor of the SHRM Labs Annual Conference Reception to connect with HR leaders, tech analysts, future-of-work investors, and top industry executives at the largest HR conference in the world. This special event celebrates innovations in workplace technology, offering unique brand visibility and engagement opportunities.

Sponsor the WorkplaceTech Accelerator Demo Day at the SHRM Annual Conference for prominent brand visibility with HR leaders and workplace technology decision-makers. This package includes logo placement across event materials, commercial promotion during Demo Day, an opportunity for opening remarks, and exclusive networking access.

Part of SHRM's Executive Network, the ENX Track at SHRM26 offers a unique and exceptional experience designed specifically for senior HR leaders, including CHROs, EVPs, SVPs, and VPs, responsible for managing human capital. Sponsorship opportunities include:

• Elevated Networking Receptions
• One of a Kind Off-Site Experiences
• Thought Leadership
• Branding Opportunities

Kick off SHRM26 with a bang at our Grand Opening Reception by having a dedicated bar near your booth with bartenders serving champagne. You will receive branded cocktail napkins, floor signs, plus exclusive company logo on signage inside the Expo directing attendees to your booth.

The #1 booth traffic driver and largest lead generator at SHRM26. The Grand Prize Drawing is the most popular attendee event with 10,000+ participating. Attendees will need to visit your booth to pick up the entry card, making your booth the most popular destination on the Expo Floor. The sponsor will also have a 2-3 minute speaking opportunity before the winners are selected, help draw the prizes on stage as well as a photo opportunity.

Planning an off-site reception, dinner, or unique attendee activation at SHRM26? Contact our sales team to bring the power of SHRM to your event! Whether you need help marketing your event to SHRM26 attendees or an end-to-end logistics partner, our team is here to help make your event a huge success.

Own the HR Conversation at SHRM26. Sponsor the podcast studio, interview industry leaders, reach 25,000+ attendees, and generate leads through exclusive podcast content.

Always a huge hit and lead driver! Give attendees the opportunity to get a professional headshot made onsite. Your brand will be featured prominently throughout the Headshot Studio and the sponsor will receive attendee information from those that participate.

Step into the spotlight and capture unforgettable moments with our exclusive 180 Photo Booth sponsorship! From striking poses to showcasing creative props, SHRM26 attendees will revel in the excitement of capturing unique snapshots and videos from every angle. Elevate your brand's presence by sponsoring this engaging attraction, ensuring your logo shines alongside the smiles and laughter of participants throughout the event. The sponsor will receive attendee information from those that participate.

Be a hero to SHRM26 attendees by sponsoring one of our Expo Lunches. This sponsorship includes:

• Logo and booth number on signage (floor signs and physical signage)
• Logo on napkins and the ability to include a sticker or box branded with your logo.

Increase your networking potential by sponsoring a beverage break in the Expo. The refreshment break sponsorship includes having your logo on coffee cups and napkins, plus booth number on signage during the Expo Refreshment Break.

The SHRM team is here to bring your custom activation to life on the SHRM Expo Floor or throughout the Orange County Convention Center. Examples of previous activations include a branded pickleball court, screen printing, volunteer projects, and more. Contact the SHRM team to ideate on activations that will best meet your goals.

As an exhibitor, you can reserve on of the private suites located on the SHRM26 Expo Floor to hold individual meetings with clients. This 10x10 room will be available for the duration of the conference when the expo hall is open and will come with an ID sign, wastebasket, 4 chairs, one 30x36 table, carpet & electrical.

Our Relax & Recharge Lounge allows attendees a place to relax, recharge, and network in a heavily trafficked area of the Convention Center. In the past, this lounge has featured Massage Therapists and Charging Stations. Your brand will be featured prominently throughout the lounge!

Elevate your brand by sponsoring the DJ at SHRM26. As the sponsor, the DJ will integrate your brand throughout the event, with exclusive shoutouts for your major announcements. Tailored signage opportunities will make a lasting impression, enhancing your brand's visibility among conference attendees.

Welcome guests to the conference experience with custom hotel key cards. Around 1,500 hotel keys will be given out at the top (2-3) headquarter hotels, exposing your brand to attendees every morning, day, and night.

Stand out from the crowd by delivering a delightful surprise directly to the doors of conference attendees staying at our partner hotels. Whether it's a branded gift, informational packet, or a tasty treat, your thoughtful gesture will enhance their conference experience and leave a positive impression of your brand.

Have your brand featured front and center at SHRM26 with numerous Opportunities:

• Banners
• Floor / Door Clings
• Escalator / Elevator Wraps
• Staircase Graphics
• Directional Signage in the Expo

A link to a full list of Branding Opportunities will be available soon. In the meantime, contact SHRM to discuss your goals and pricing.

Put your brand in the spotlight as a Shuttle Bus Branding Sponsor at SHRM26! Reach thousands of attendees with your logo and message on shuttle buses traveling between hotels and the convention center. Stand out, make an impact, and drive brand recognition. Contact the SHRM team to discuss the various packages available for this sponsorship.

Have your brand featured front & center at one of the most popular spots for SHRM26 attendees - the SHRMStore! This sponsorship provides you with a dedicated table in the SHRMStore, co-branded shopping bags with an insert in each bag, along with prominent signage and promotional opportunities.

Brand the only item that attendees are required to wear, their names badges. This sponsorship offers exclusive branding of the conference name badges as well as a banner ad on the badge preview email sent to all registered attendees.

Have hundreds of Conference Volunteers be a walking billboard for your brand! Your company's logo will be featured on the right sleeve of the shirts worn by all SHRM26 volunteers.

Exclusive opportunity to brand the mother's room and provide comforts for nursing guests at the Orange County Convention Center.

Official sponsorship opportunities include out of home media. From airport to hotel, rideshare, and throughout Orlando - brands can reach the targeted attendee audience and general consumer market during SHRM26! Contact us to explore the possibilities, access approved media categories, and unlock official benefits.

Increase booth traffic and brand visibility with our Exhibitor Passport game. You will be one of a select group of exhibitors that attendees will need to visit to be entered in a raffle to win up to $350.

Without a network, how can we network? As the exclusive sponsor you can reach thousands of visitors and provide company recognition by making the Wi-Fi password your company name. Your brand will also be featured throughout Wi-Fi signage at SHRM26.

Create the jumbotron effect at SHRM26 by sponsoring our social media wall. Your branded content will appear on a rotating basis alongside content shared by attendees on social media. Your brand will be featured preeminently on the border of the wall.

Looking for a great way to "connect" your company with conference attendees? How about offering them the opportunity to charge their mobile devices at the conference, compliments of your mobile charging station? The station will be placed in a high-traffic area which is sure to draw attention AND appreciation from attendees, as you rescue them from the dreaded "Low Battery" signal. Your brand will be displayed on the signage at the Charging Station.

Includes a banner ad with a link to the sponsor's website or link of your choice. You will have the chance to feature your ad in several emails (pre-event and day of conference) that are sent to all registered SHRM26 attendees.

Claim your space at the center of big ideas with the SMB Lounge Sponsorship at SHRM26! This exclusive opportunity puts your brand front and center with small and mid-sized business leaders-offering high-impact visibility in a dedicated hub designed for connection, conversation, and growth. It's where influence meets opportunity.

Own the space where deals spark and connections deepen with the Exhibitor Lounge Sponsorship at SHRM26! As the exclusive sponsor, your brand becomes a fixture in the go-to retreat for exhibitors-offering premium visibility in a relaxed, high-value environment where conversations flow and partnerships begin!

Be where the conversations start-with the Water Cooler Sponsorship at SHRM26! Your brand wraps the spot where attendees naturally gather, connect, and recharge. It's a classic moment reimagined: the watercooler hangout, now branded by you. High-traffic, high-visibility, and full of organic engagement all day long.

Make a powerful first impression as the Official Registration Sponsor at SHRM26! Your brand will be the first thing thousands of attendees see as they check in-on signage, kiosks, and confirmation emails. It's unmatched exposure at the gateway to the event, where every journey begins with your name.