Something Different Is Taking Shape For 2027. Be the first to know.

Own the Moments That Matter in Chicago, Next Year

Explore sponsorships opportunities for 2027 designed to put your brand exactly where HR leaders are watching, listening, and connecting.

Presented By BambooHR

The Main Stage Moment

4 of 4 available
Contact SHRM for pricing

Stand where the spotlight is brightest. This is your brand, front and center, aligned with the most-attended sessions, with premier visibility and exposure to HR's largest and most influential audience. the most-attended sessions, with premier visibility and exposure to HR's largest and most influential audience.

What's included in this package:

  • A three (3) minute pre-session interview with one of your executives on stage.
  • Sponsor provided thirty (30) second video to be played three (3) times during session pre-show.
  • Verbal sponsor recognition and logo representation on Main Stage session screens.
  • Twenty five (25) VIP seats during the session.
  • Branding, promotion + more

Creator Studio

4 of 4 available
Contact SHRM for pricing

Elevate your brand voice and produce original content in a fully turnkey studio, swap ideas with top industry creators, and show a highly targeted audience exactly why you're an authority.

What's included in this package:

  • Exclusive use of a turnkey podcast recording space with branding, furniture, audio/video recording equipment, and a theater set for fifty (50) attendees.
  • Ability to schedule up to five (5) thirty (30) minute podcast recordings per day to be featured in the session directory/mobile app in new "Live Podcast" session type.
  • One (1) mobile app push notification to be sent by SHRM to all attendees about new "Podcast Row" destination.
  • "Studio" space can be used by sponsor for meetings, events, etc. when podcasts are not being recorded.
  • Sponsor will receive access to all podcast content produced in the studio for post-event use, subject to SHRM guidelines.
  • Branding, promotion and more

Spotlight Stage Exclusive

1 of 1 available
$65,000

Own the spotlight, literally. As the exclusive sponsor, your brand owns the stage all event long, with a dedicated speaking slot every single day to put your ideas in front of HR's brightest minds.

What's included on this package:

  • Branding will be displayed prominently on the Spotlight Stage throughout the event experience.
  • Sponsor will receive one (1) dedicated speaking slot per event day on the Spotlight Stage.
  • Sponsor may provide a thirty (30) second video and up to two (2) static slides to be played before each sponsored session.
  • Session badge scans will be shared with the sponsor for post-event follow-up.
  • Sponsor recognition of content track on the event app.
  • Branding, promotion and more

Content Track Sponsorship

Limited Availability
$55,000

Make your name synonymous with HR innovation. Anchor a full track of targeted, high-value sessions and show a deeply engaged audience exactly why your expertise belongs at the center of the conversation.

What's included on this package:

  • Sponsor provided thirty (30) second video and up to two (2) static slides to be played in advance of each session within the content track.
  • Verbal sponsor recognition and logo representation at each session within the content track.
  • Sponsor recognition of content track on the event app.
  • Branding, promotion and more

SHRM Labs' WorkPlaceTech Accelerator Demo Day Spotllight

Limited Availability
$50,000

Take the mic at Demo Day. Get face-to-face with HR leaders and tech experts, open the show with your own remarks, and walk away with the kind of connections that turn into real business.

What's included on this package:

  • Sponsor's logo will appear on all Demo session event materials, including on-site signage, digital communications, and the event app.
  • Sponsor will receive one (1) commercial promotion during the Demo program. Sponsor to provide video or static content according to SHRM specifications.
  • Sponsor will have the opportunity to deliver up to three (3) minutes of opening remarks at the start of the Demo session.
  • Sponsor will receive exclusive access to a designated networking session with HR leaders and workplace technology decision-makers.
  • Branding, promotion and more

Breakout Session Thought Leader

Limited Availability
$37,500 - $75,000

This is your room, your hour, your story. Command a 150-seat breakout session built for brands ready to lead industry conversations and prove their success, with lasting visibility long after the session ends.

What's included on this package:

  • Sixty (60) minutes of presentation time in one dedicated meeting room that seats over 150 people.
  • Opportunity to upload your PDF presentation and handouts pre-event to showcase your content to all SHRM26 attendees.
  • Session badge scans will be shared with the sponsor for post-event follow-up.
  • Logo representation on session room screen.
  • Branding, promotion and more

Roundtable Session Sponsor

Limited Availability
$35,000

Pull up a seat at the table that matters. Guide the conversation, share your perspective, and build real relationships with HR leaders eager to talk shop on the trends shaping talent management.

What's included on this package:

  • Sponsor logo displayed on roundtable session signage and materials.
  • Opportunity for sponsor representative(s) to provide up to three (3) minutes of opening remarks and facilitate the roundtable discussion
  • Session badge scans will be shared with the sponsor for post-event follow-up
  • Branding, promotion and more

SHRM Labs Innovation Spotlight

Limited Availability
$22,500

Help write the next chapter of HR technology. Join top voices and innovators on a panel exploring the trends reshaping the workplace, with your brand at the center of that conversation.

What's included on this package:

  • Sponsor logo displayed in marketing, signage, and digital promotions.
  • Opportunity for sponsor representative(s) to participate as moderator or panelist.
  • Session badge scans will be shared with the sponsor for post-event follow-up.
  • Branding, promotion and more

Wellness Spotlight Stage

Limited Availability
$14,000

Put your brand at the heart of HR's wellness movement. Deliver a focused, actionable session that shows attendees, and the industry, that you take whole-person health seriously.

What's included on this package:

  • Twenty (20) minutes of presentation time at the Wellness Stage aligned with topics related to wellness and self-care.
  • Verbal sponsor recognition and logo representation at your Wellness Stage session.
  • Sponsor recognition of the Wellness Stage session on the event app.
  • Session badge scans will be shared with the sponsor for post-event follow-up.
  • Branding, promotion and more

Expo Theater Spotlight

Limited Availability
$14,000

Take the mic right on the show floor. Deliver a rapid-fire session packed with real takeaways, and turn Expo Hall foot traffic into an engaged audience for your brand.

What's included on this package:

  • Thirty (30) minutes of presentation time at an Expo Hall Theater in the Exhibit Hall
  • Opportunity to upload your PDF presentation and handouts pre-event to showcase your content to all SHRM26 attendees.
  • Verbal sponsor recognition and logo representation at your Expo Theater session.
  • Branding, promotion and more

The Headliner Experience

Limited Availability
Contact SHRM for pricing

Be the brand behind the night everyone will be talking about. As attendees let loose and connect, your name is front and center all evening, building positive and lasting brand awareness and recall.

What's included on this package:

  • Sponsor recognition as a Live Entertainment Night sponsor on on-site signage, pre-event emails, the attendee portal online, and in the event app.
  • A three (3) minute pre-concert interview with one of your executives and the event host.
    A thirty (30) second video that is played (3) times during the pre-show.
  • Twenty-five (25) VIP seats.
  • Special backstage passes (artist dependent)
  • Branding, promotion and more

The C-Suite Connection at the Executive Network Experience (ENX)

Limited Availability
Contact SHRM for pricing

Get in the room with the people making the decisions. Join the ENX track to put your solutions directly in front of CHROs, EVPs, SVPs, and VPs shaping the future of HR.

What's included on this package:

  • Breakout Session Panelists related to ENX Content Pillars
  • Custom Activations for an Executive Audience
  • Receptions
  • Co-Branded Executive Gifting
  • Meal Sponsorships

Global Lounge Spotlight

1 of 1 available
Contact SHRM for pricing

Pull up a seat with HR leaders, government officials, and association executives from around the world. As exclusive sponsor of the Global Lounge, your brand becomes the meeting point for international HR conversations, whether you're expanding into new markets or showcasing region-specific expertise.

What's included on this package:

  • Exclusive recognition as the Global Lounge sponsor across on-site signage, pre-event communications, the attendee portal, and the SHRM Events app
  • Recognition during the opening of the SHRM Global Lounge
  • Prominent logo placement within the Global Lounge area
  • Opportunity to distribute SHRM-approved promotional materials
  • Customizable branding and promotional opportunities within the lounge

The Brand Playground

Limited Availability
Contact SHRM for pricing

Build something nobody's seen before. From a branded pickleball court to a digital graffiti wall to an AI-powered networking lounge, partner with our team to create a custom activation that's all you.

What's included on this package:

  • White glove collaboration with SHRM to design and implement a custom activation on the SHRM Expo Floor or within the Convention Center.
  • Sponsor branding will be prominently displayed at the activation site
  • Sponsor will have the opportunity to distribute approved promotional materials or giveaways at the activation.
  • Branding, promotion and more

The Growth Lounge for SMB

Limited Availability
Contact SHRM for pricing

Meet the leaders building tomorrow's biggest companies, today. Sponsor the dedicated home base for small and mid-sized business leaders, and help shape the future of HR for growing organizations.

What's included on this package:

  • Sponsor recognition as the exclusive SMB Lounge sponsor on on-site signage, pre-event emails, the attendee portal, and in the event app.
  • Prominent sponsor logo placement within the SMB Lounge area.
  • Branding, promotion and more

Certification Lounge Spotlight

1 of 1 available
Contact SHRM for pricing

Be part of the room where HR careers level up. Connect with SHRM-certified attendees, share resources that matter, and support the professionals investing in their own growth.

What's included on this package:

  • Dedicated lounge area branded with sponsor's logo and messaging.
  • Opportunity to provide educational materials or resources about SHRM Certification (subject to approval by SHRM).
  • Sponsor recognition on physical signage, pre-event emails, the attendee portal online, and in the event app.
  • On-site sponsor signage will direct attendees to the sponsor's booth and/or can accommodate a QR code for lead capture.
  • Branding, promotion and more

The Certified Good Time Bash

1 of 1 available
Contact SHRM for pricing

This is where SHRM-certified attendees come to celebrate, and your brand is part of the party. Be front and center as guests network, let loose, and build relationships in a high-energy, inclusive setting.

What's included on this package:

  • Sponsor recognition as the Certified Good Time Party sponsor with signage, pre-event emails, the attendee portal online, and in the event app.
  • Opportunity for sponsor to provide branded decorations or giveaways, subject to SHRM approval.
  • Option for sponsor to make brief welcome remarks (up to three minutes) at the event.
  • Branding, promotion and more

SHRM Store Sponsorship

1 of 1 available
$90,000

Get your brand into one of the most popular spots at the entire event. As exclusive sponsor, your name is in the bag, literally, every time an attendee shops the SHRM Store.

What's included on this package:

  • Branded kiosk in the SHRM Store promoting your brand.
  • Each SHRM Store shopping bag will feature sponsor's logo and the opportunity to provide a small insert/giveaway (provided by sponsor) in each bag.
  • SHRM Store branding onsite as well as in emails and the event app will include "SHRM Store powered by" along with the sponsor's logo and/or name.
  • Branding, promotion and more

The Picture-Perfect Headshot Studio

Limited Availability
Contact SHRM for pricing

Be the brand behind every attendee's best look. Hundreds of HR professionals line up for a fresh headshot, and as exclusive sponsor, your name is front and center for every single one.

What's included on this package:

  • Headshot studio is a destination in the exhibit hall and it will be branded with your company logo.
  • Sponsor recognition of the Headshot studio will appear on on-site signage as well as in the event app.
  • Headshot Studio badge scans will be shared with the sponsor for post-event follow-up.
  • Branding, promotion and more

The Relax & Recharge Lounge

Limited Availability
Contact SHRM for pricing

Give attendees the break they deserve. Your brand owns this comfortable escape at the heart of the event, where massage chairs and charging stations turn tired feet into lasting, positive brand perception.

What's included on this package:

  • Sponsor recognition as the Relax & Recharge Lounge sponsor on all on-site lounge signage and displays.
  • Sponsor branding featured on massage chair areas and charging stations within the lounge.
  • Opportunity to provide branded materials or giveaways (subject to SHRM approval) within the lounge.
  • Sponsor recognition in the event app, attendee portal, and pre-event emails as the Relax & Recharge Lounge sponsor.
  • On-site signage will direct attendees to the lounge and may include a QR code for lead capture.
  • Branding, promotion and more

The Power Lunch

Limited Availability
$65,000

Be the name on every lunch box. As attendees fuel up and reconnect midday, your brand is right there, visible, memorable, and tied to one of the best parts of the day.

What's included on this package:

  • Branded stickers on every boxed lunch
  • Sponsor recognition as the lunch sponsor on on-site signage, pre-event emails, the attendee portal online, and in the event app.
  • On-site sponsor signage will direct attendees to the sponsor's booth and/or can accommodate a QR code for lead capture.
  • Branding, promotion and more

The Expo Kickoff Networking Reception

1 of 1 vailable
$65,000

Be the brand that opens the show. As attendees pour onto the Expo floor for the first time, your bar, your branding, and your booth are the center of the celebration.

What's included on this package:

  • Exclusive opportunity to position a bar near your booth during the Opening Reception in the Exhibit Hall.
  • Bartenders throughout the exhibit hall may wear shirts featuring your company logo. (Shirts provided by sponsor)
  • Prominent signage throughout the exhibit hall directing attendees to your sponsor booth, with the option to incorporate a QR code for instant access to additional sponsor information.
  • Sponsor recognition of the Opening Reception on the event app and in pre-event emails.
  • Branding, promotion and more

Grand Prize Drawing in the Expo Hall

1 of 1 available
$45,000

Close the show out with a bang, your bang. As hundreds of attendees gather for the final-day drawing, your brand is the last big moment they'll remember from the Expo Hall.

What's included on this package:

  • Attendees will visit your booth in order to enter.
  • Opportunity for sponsor to make three (3) minutes of remarks while crowd is gathered for the drawing and announcement.
  • Sponsor recognition as the Grand Prize Drawing sponsor on on-site signage, day of event email, prize entry forms, and in the event app.
  • Branding, promotion and more

The Java Connect Break

3 of 3 available
$30,000

Fuel the connections that happen over coffee. As attendees recharge between sessions, your brand gets steady, repeated visibility, one cup, one conversation at a time.

What's included on this package:

  • Sponsor recognition as the coffee break sponsor on on-site signage, day of event email, the attendee portal online, and in the event app.
  • On-site sponsor signage will direct attendees to the sponsor's booth and/or can accommodate a QR code for lead capture.
  • Branding, promotion and more

The Exhibitor Lounge

Limited Availability
$25,000

Be the name exhibitors associate with a good break. As exclusive sponsor of this quiet, comfortable space, your brand becomes part of where the real conversations, and partnerships, happen.

What's included on this package:

  • Sponsor's logo will be displayed on all Exhibitor Lounge signage, both inside and outside the lounge.
  • Branding, promotion and more

Deal Room Suites

10 of 10 available
$17,000

Give your team a private space to close. Reserve your own suite right on the Expo Floor for client meetings that need a quieter, more focused setting.

What's included on this package:

  • Sponsor will receive one (1) private suite, measuring 10 feet by 10 feet, located on the Expo Floor.
  • Suite will be available for the sponsor's use during all published expo hall hours for the duration of the conference.
  • Suite will include one (1) identification sign, one (1) wastebasket, four (4) chairs, one (1) table (30 inches by 36 inches), carpet, and electrical service.
  • Sponsor is responsible for all additional furnishings, decor, or services beyond those listed above.
  • Branding, promotion and more

The Passport Game

15 of 15 available
$15,000

Get attendees walking straight to your booth. As one of just 15 participating sponsors, you're part of the always-popular play-to-win game that turns booth visits into real engagement.

What's included on this package:

  • Logo and booth number on Passport Postcard
  • Sponsors are provided stamps/stickers to validate the attendee visited the booth.
  • Branding, promotion and more

Email Banner Ads

Limited Availability
$17,000

Your banner ad rides along in official pre-event and conference-day emails, driving clicks straight to your site.

What's included on this package:

  • Sponsor will provide a banner advertisement meeting SHRM's size and format specifications.
  • SHRM will include the sponsor's banner ad in designated pre-event and day-of-conference emails sent to all registered attendees.
  • Banner ad will feature a clickable link directing recipients to the sponsor's website or a link of the sponsor's choosing.
  • Sponsor branding, messaging, and call to action may be included in the banner ad, subject to SHRM approval.

The Instant Alert

Limited Availability
$8,000

Reach every attendee, instantly. Send a custom push notification through the event app on your schedule, and drive immediate traffic to your booth or website.

What's included on this package:

  • Sponsor will provide a message of up to 120 characters, which may include a link.
  • SHRM will send the sponsor's message as a push notification to all registered event app users.
  • Branding, promotion and more

The Brand Footprint

Limited Availability
Contact SHRM for pricing

Make your brand part of the path. From banners to escalator wraps to LED signage, choose the high-visibility placements that put your name in front of attendees as they navigate the show.

What's included on this package:

  • Sponsor will provide artwork sized according to SHRM specifications within SHRM sponsor graphic template.
  • Branding, promotion and more

Hotel Room Drops

Limited Availability
Contact SHRM for pricing

Make a lasting impression by sending a special gift or message to attendees' hotel rooms. Welcome HR leaders with a branded item, helpful information, or a treat that shows you care and helps them enjoy the conference.

What's included on this package:

  • Sponsor may provide one (1) branded item, informational packet, or treat for hotel room delivery to registered conference attendees staying at official partner hotels.
  • SHRM will coordinate with partner hotels to facilitate room drop logistics.
  • Branding, promotion and more

City-Wide Media

Limited Availability
Contact SHRM for pricing

Make an impression before attendees even check in. Partner with EMC Outdoor, SHRM's approved partner, to put your brand on billboards, airport banners and LEDs, and moving media across the city.

What's included on this package:

  • Sponsor branding and messaging will be displayed on selected outdoor media for the duration of the event.
  • Sponsor will collaborate with EMC Outdoor to select and secure outdoor advertising placements, including airport, highway billboards, and LED trucks
  • Branding, promotion and more

The Rolling Billboard

Limited Availability
Contact SHRM for pricing

Turn every ride into a high-visibility brand impression. Your logo travels with attendees on every shuttle between hotels and the convention center, all day, every day.

What's included on this package:

  • Sponsor's logo and message will be displayed on the exterior of official shuttle buses operating between designated hotels and the convention center.
  • Sponsor recognition as the Shuttle Bus Sponsor on on-site signage, pre-event emails, the attendee portal online, and in the event app.
  • Branding will be visible for the duration of the official shuttle service schedule.
  • Branding, promotion and more

The Last Mile Lounge

1 of 1 available
$100,000

Give attendees a comfortable place to refresh while they wait for their ride, with your brand as the one thing they remember on the way out.

What's included on this package:

  • Sponsor recognition as the Official Rideshare Lounge Sponsor on all on-site signage and kiosks.
  • Sponsor branding displayed on the Rideshare Lounge area within the attendee portal and event app.
  • On-site sponsor signage may direct attendees to the sponsor's booth and/or include a QR code for lead capture.
  • Branding, promotion and more

Registration Sponsor

1 of 1 available
$95,000

Be the first brand every attendee sees as the Official Registration Sponsor. From signage to kiosks to confirmation emails, your brand welcomes every single person as their event experience begins.

What's included on this package:

  • Sponsor recognition as the Official Registration Sponsor on all on-site registration signage and kiosks.
  • Sponsor logo and/or name included in attendee registration confirmation emails.
  • Sponsor branding displayed on the registration area within the attendee portal and event app.
  • On-site sponsor signage may direct attendees to the sponsor's booth and/or include a QR code for lead capture.
  • Verbal shoutouts and branding at the registration entertainment hub.
  • Branding, promotion and more

The Everywhere Bag

Limited Availability
$90,000

Put your logo in 25,000 hands. Every attendee carries your brand out of registration, and keeps carrying it long after the conference ends.

What's included on this package:

  • Sponsor's logo will be prominently displayed on all official conference bags distributed to attendees at registration.
  • Sponsor may provide a single insert or giveaway item (subject to SHRM approval) to be included in each conference bag.
  • Sponsor recognition as the official conference bag sponsor on on-site signage, pre-event emails, the attendee portal, and in the event app.
  • Sponsor branding will be visible to all attendees throughout the event and after, as bags are used post-conference.
  • Branding, promotion and more

The Exclusive Digital Companion Sponsorship

Limited Availability
$75,000

Be part of the app every attendee opens, all event long. As exclusive sponsor of the essential digital companion for thousands of HR professionals, your brand gets premium placement right where attendees are already looking.

What's included on this package:

  • Sponsor recognition as the event app sponsor on on-site signage, pre-event emails, the attendee portal online, and in the event app.
  • Logo recognition on the mobile app homepage and interstitial ads within the SHRM26 schedule in the mobile app.
  • On-site sponsor signage will direct attendees to the sponsor's booth and/or can accommodate a QR code for lead capture.
  • Branding, promotion and more

The Room Key Takeover

1 of 1 available
$70,000

Start every attendee's day with your brand in hand. Your message is the first thing they see, and the last thing they touch, at the conference's headquarter hotels.

What's included on this package:

  • Sponsor's branding and/or message will appear on approximately 500 hotel key cards distributed at two to three designated headquarter hotels.
  • SHRM will coordinate with the sponsor and hotel(s) to ensure timely production and delivery of branded key cards.
  • Key cards will be distributed to conference attendees staying at the designated hotels during the official event dates.
  • Branding, promotion and more

The Water Cooler Moment

Limited Availability
$50,000

Be part of the conversation that happens at every break. As exclusive sponsor, your brand is front and center wherever attendees gather, talk, and recharge.

What's included on this package:

  • Sponsor recognition as the exclusive Water Cooler sponsor on on-site signage and in the event app.
  • Prominent sponsor branding on all Water Cooler stations located in high-traffic areas.
  • Option to include a QR code on Water Cooler signage for lead capture or additional sponsor information.
  • Sponsor logo and recognition in pre-event emails and the attendee portal online.
  • Branding, promotion and more

The Connectivity Partner

Limited Availability
$55,000

Without a network, how does anyone network? Be the brand that keeps every attendee connected, informed, and online for the entire event.

What's included on this package:

  • Sponsor recognition as the WIFI sponsor on on-site signage, pre-event emails, the attendee portal online, and in the event app.
  • On-site sponsor signage will direct attendees to the sponsor's booth and/or can accommodate a QR code for lead capture.
  • SHRM will work with Sponsor and the internet provider on additional opportunities such as landing page, network name, and password if applicable.
  • Branding, promotion and more

The Badge Takeover

1 of 1 available
$50,000

Get on the one thing every single attendee wears all day, every day. Your logo owns the official name badge, plus a banner spot in the badge preview email before the show even starts.

What's included on this package:

  • Sponsor's logo will appear exclusively on all official conference name badges distributed to attendees.
  • Sponsor recognition as the name badge sponsor will be included in the badge preview email.
  • Branding, promotion and more

The Power-Up Station

Limited Availability
$45,000

Be the brand that keeps everyone charged up, literally. Your logo lives front and center wherever attendees stop to power their devices.

What's included on this package:

  • Sponsor recognition as the exclusive Charging Stations sponsor on all Charging Stations signage.
  • Charging Stations to be placed in a high-traffic area designated by SHRM.
  • Sponsor's logo and/or company name to appear prominently on Charging Stations signage.

The SHRM Ambassador Spotlight

Limited Availability
$35,000

Show the HR community you've got their back. Your logo rides along on every volunteer shirt, putting your brand in front of attendees all event long.

What's included on this package:

  • Sponsor's logo will be printed on the right sleeve of all official SHRM26 conference volunteer shirts.
  • Sponsor to provide high-resolution logo artwork according to SHRM specifications and deadlines.
  • SHRM will ensure all conference volunteers wear the branded shirts during their official duties at the event.

The Caregiver Lounge

Limited Availability
$30,000

Support the parents in the room. Sponsor a private, comfortable space that shows attendees you take inclusivity and family wellbeing seriously.

What's included on this package:

  • Sponsor recognition as the exclusive Private/Nursing Room sponsor on on-site signage, pre-event emails, the attendee portal online, and in the event app.
  • Sponsor branding displayed within the Private/Nursing Room
  • On-site sponsor signage will direct attendees to the Private/Nursing Room and may include a QR code for lead capture.
  • Opportunity to provide informational materials or small giveaways within the Private/Nursing Room.
  • Branding, promotion and more

Tell Me More

Request additional information, learn about opportunities for individuals or groups, sponsorships, speakers, or exhibitors.