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Concurrent Session
SPONSORED SESSION: Student Loan and College Savings Benefits: The 401(k) for the Millennial Generation
Monday 06/18/2018 10:45 AM - 12:00 PM Add to calendar
1.25 SHRM PDCs | Competencies: HR Expertise, Global & Cultural Effectiveness | Intended Audience: Midlevel
Workplace Application:
You will learn tactics for differentiating your company in today’s competitive labor market with sought-after benefits for employees. 

Today, a bachelor’s or advanced degree is the price of admission for employment; however, the skyrocketing cost of education is putting that education out of reach. Seven out of 10 young professionals enter the workforce with student loan debt, causing them to delay their first home purchase and 401(k) contributions. Meanwhile, 73% of parents with children under 18 worry about funding their children’s education costs and breaking the cycle of student loan debt. Increasingly, employers are turning to student loan and college savings benefits to bring financial wellness to employees as a way of differentiating themselves. This session will discuss how innovative employers like Andersen Tax and 3Q Digital are recruiting and retaining talent by addressing their employees’ most pressing financial needs. You will learn:

  • How employers are using student loan and college savings benefits to bolster their employee recruiting and retention strategies.
  • How to develop a benefits program that is right for you.
  • How these benefits can provide ROI to the employer.
Meera Oliva Photo
Meera Oliva, Chief marketing officer,
Nancy Power Photo
Nancy Power, Managing director, Human Resources,
Andersen Tax
Laura Rodnitzky Photo
Laura Rodnitzky, Vice president of People,
3Q Digital