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Concurrent Session
Defining and Communicating Your Personal Brand to Help Your Career and Your Organization Grow
Tuesday 06/19/2018 04:00 PM - 05:15 PM Add to calendar
1.25 SHRM PDCs | Competencies: Relationship Management, Leadership & Navigation, Communication | Intended Audience: Midlevel
Workplace Application:
You will learn how to effectively position yourself to create opportunities for professional growth within your organization, your industry and in your career. 

The concept of personal branding may seem like a catchphrase being thrown around by authors and self help gurus; however, the concept isn't new. You already have a personal brand whether you know it or not. Your personal brand is an important aspect of your career, and impacts everything from future career aspirations to your existing compensation opportunities. Once you understand what drives you, as well as the qualities and skill-sets that are unique to you, you can effectively manage your brand and communicate your best attributes to the constituencies that matter. This session will help you:

  • Understand what is included in your personal brand, what isn't, and why it matters. 
  • Discover how personal branding relates to managing and growing your career. 
  • Create your own personal brand statement, and understand how to use it. 
  • Incorporate your “whole self” into your personal brand to create personal and professional opportunities. 
  • Develop an action plan for effectively communicating and promoting your personal brand.
Jennifer McClure Photo
Jennifer McClure, President,
Unbridled Talent, LLC