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Concurrent Session
Waste No Part of the Buffalo! How Sodexo Repurposed Stories for Employer Branding Content
Room: TBD
Monday 06/18/2018 07:00 AM - 08:15 AM Add to calendar
1.25 SHRM PDCs | Competencies: Relationship Management, HR Expertise, Communication | Intended Audience: Midlevel
Workplace Application:
You will learn best practices in collecting and repurposing authentic employee stories to fill a year-long employer branding content calendar. 

Does your careers site tell candidates more about your stock photo collection than your culture? Do you want to engage candidates on a regular basis, but have a budget that requires you to “get creative” before you can actually get creative?  Discover how using employee stories gave Sodexo years of engaging content to share with candidates, and hear from the Stories Inc. team that helped them do it! This session will help you:

  • Discover the scientific and emotional value of storytelling as a recruitment marketing medium. 
  • Explore how Sodexo wasted no part of the buffalo, repurposing and amplifying stories in various digital forms throughout the candidate experience.
  • Learn how story-based content serves both static and time-sensitive purposes, and how Sodexo amplified these opportunities successfully through paid advertisements 
  • Understand the unexpected benefits discovered in a story-based project, and how these can become planned assets in your next recruitment marketing strategy.
Chloe Rada Photo
Presenter:
Chloe Rada, Senior marketing manager, Talent Acquisition,
Sodexo
Lauryn Sargent Photo
Presenter:
Lauryn Sargent, Partner and cofounder ,
Stories Incorporated