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John Blumberg is inspiring a disruption in how we think about culture … by redefining ROI. In 1996, John left behind an 18-year career he loved … one that had taken him from CPA to worldwide recruiting responsibilities at Arthur Andersen. Over two decades, John has evolved his general focus on leadership and culture … to a laser focus on precisely what fuels them. John is the author of Return On Integrity: The New Definition of ROI and Why Every Leader Needs to Know It. His newest book is Return On Integrity: The Individual’s Journey to the One Essential Thing.