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Lida Citroën is an international reputation management and branding specialist who designs the identities of companies and professionals globally. As principal of LIDA360, Lida also an accomplished speaker and writer, often featured in MSNBC, Entrepreneur Magazine, Fortune Magazine, Forbes.com, Harvard Business Review, Inc. Magazine, and CBS Moneywatch.

Lida is passionate about helping our nation's veterans navigate the challenges and opportunities of the military-to-civilian career transition. A popular speaker at military installations and national events on veteran hiring, Lida writes for Military.com and Entrepreneur.com on the topic of military transition, sits on the Board of Director for the National Association of Veteran Serving Organizations (NAVSO), volunteers with ESGR, teaches in the TAP program at the US Air Force Academy, and works with Philadelphia-based Wall Street Warfighters Foundation (General Peter Pace’s program). In addition, Lida leverages her 20+ years in corporate branding to help America's employers learn how to recruit, on board and grow the veteran employee to support business and brand goals.

Lida's second book, Your Next Mission: A personal branding guide for the military-to-civilian transition, is a best selling resource for career and professional guidance for transitioning military members and veterans. She is also the author of Reputation 360: Creating power through personal branding, a valuable tool for gaining professionals seeking competitive advantage through reputation management.