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Concurrent Session
Business Storytelling: One Size Audience Doesn’t Fit All
Sunday 06/28/2020 01:00 PM - 02:15 PM Add to calendar
Workplace Application:
Effective business storytelling requires flexibility and adaptability for organization-wide impact. 

Business storytelling is a powerful way to sell ideas, drive connection, and spur action. But often, whether you're faced with a roomful of decision-makers or diverse perspectives, a story that resonates with one person may not move another. Storytelling expert Janine Kurnoff coaches the world's top brands how to use storytelling in everyday business communications. This session gets hands-on with practical, flexible, storytelling fundamentals, fit for the diverse audiences HR professionals face every day.

Learning Objectives:

  • Apply the fundamental concepts of storytelling to any business-related communication, from live presentations, to meetings, emails, voicemails, etc.
  • Explore three common audience scenarios that require you to adjust your story and introduce flexibility into a business narrative.
  • Discover how to analyze your audience to determine their needs and be able to address multiple constituencies.
Janine Kurnoff Photo
Janine Kurnoff, Co-Founder and Chief Innovation Officer,
The Presentation Company