Search Schedule

Concurrent Session
Recruitment Marketing for the Accidental Recruiter
Monday 06/29/2020 10:30 AM - 11:30 AM Add to calendar
Workplace Application:
Taking an amateur approach to today’s biggest HR challenge immediately puts you at the back of the pack. 

Finding qualified candidates is one of the most significant business challenges today and in the future, and solutions are elusive. Yet many organizations continue to recruit as if technological disruptions are a passing fancy. To complicate matters, many recruiters are promoted or hired without recruitment or digital marketing experience. To win the race for talent, every business - no matter the industry or size - must deliver a spectacular candidate experience. Whether you're an experienced recruiter, HR professional, or landed in the position by chance, this is a must-attend session.  During this session, Ira Wolfe will guide you on a candidate's job search, identify crucial touchpoints, and provide tips and insights how to reach, engage, and convert more qualified job seekers into applicants.

Learning Objectives:

  • Identify the 10 signs of a broken recruitment process.
  • Improve the candidate experience at crucial touchpoints.
  • Learn basic digital marketing skills necessary to create a spectacular candidate experience.
Ira S. Wolfe Photo
Ira S. Wolfe, President,
Success Performance Solutions