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Traumatic situations negatively impact your employees and cost businesses billions every year. This presentation demonstrates how to calculate the business intangible called compassion. You will leave with a formula to measure the long-term effectiveness of your response to traumatic situations. You will also learn how to measure other intangibles and learn how to connect them to your bottom line. In the end, you will be able to articulate to all levels of the organization why compassion is the best strategy for business.