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Concurrent Session
The Emotional Connection Between Your Brand and Employees
Room: TBD
Tuesday 06/25/2019 07:15 AM - 08:15 AM Add to calendar
1.00 SHRM PDCs | Competencies: HR Expertise, Communication | Intended Audience: Senior-Level
Workplace Application:
Learn how to bring together and inspire functional leaders with your company's brand vision, and pull the brand through the organization. 

Creating a brand that customers can connect with and believe in is the primary function of marketing. Consistently and effectively communicating the brand internally inspires employees and boosts their loyalty and performance. The employer brand goes beyond communication: “touch-points” shape the perceptions of existing and prospective employees regarding recruitment, onboarding, career management, professional development, recognition and offboarding.

Learning Objectives:

  • How to inspire teams around a company brand vision.
  • How to pull brand messaging through the various stages of the employee lifecycle.
  • Best-in-class examples of strong employee brands.
  • How to ensure that brand values come to life at the employee level.
Dave Edelman Photo
Presenter:
Dave Edelman, Chief marketing officer,
Aetna