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Creating a brand that customers can connect with and believe in is the primary function of marketing. Consistently and effectively communicating the brand internally inspires employees and boosts their loyalty and performance. The employer brand goes beyond communication: “touch-points” shape the perceptions of existing and prospective employees regarding recruitment, onboarding, career management, professional development, recognition and offboarding.
- How to inspire teams around a company brand vision.
- How to pull brand messaging through the various stages of the employee lifecycle.
- Best-in-class examples of strong employee brands.
- How to ensure that brand values come to life at the employee level.