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Concurrent Session
A Benefits Communication Case Study: USO Inc.'s Journey to Implement a High-Deductible Health Plan
Wednesday 06/21/2017 10:00 AM - 11:15 AM Add to calendar
1.25 SHRM PDCs | Competencies: HR Expertise, Communication | Intended Audience: Midlevel
Workplace Application:
You will learn how the USO used elements of strategic communication plan to implement a High-Deductible Health Plan, resulting in 400% of expected year one enrollment. 

Survey sources show that it is becoming more common for small and mid-size organizations to include a high-deductible health plan option in their employee benefits packages. This session will review the strategy and steps USO, Inc. launched and took to adequately inform a distracted, mission-focused, remote workforce, that produced 400% of expected enrollment. This session will help you:

  • Understand what is involved in creating and implementing a strategic benefits communication plan;  
  • Identify the key players and resources most useful in implementing your plan. 
  • Get the results you want.
  • Identfy the tactics, tools and channels that reach diverse geographically dispersed audiences with a small attention spans.
Heather F. Parnell, CCP, CBP Photo
Heather F. Parnell, CCP, CBP, Director, Total Rewards,
World Wildlife Fund