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Preconference Workshop
#807 | Social Solutions for HR: Social Media Strategies to Help Achieve Your HR and Business Goals
Additional Fee & Registration Required
Sunday 06/18/2017 08:00 AM - 12:00 PM Add to calendar
4.00 SHRM PDCs | Competencies: HR Expertise, Communication, Business Acumen | Intended Audience: Midlevel
Workplace Application:
This workshop will provide you with the opportunity to learn from experts and top social media influencers so that you can improve the ROI of your organization’s social media strategies. 

Sixty-five percent of new hires are sourced through social media, and recruiting is only one small part of how organizations and individuals are leveraging social media to share their story and connect with an audience. Yet harnessing this powerful business tool requires planning, preparation and resources. This interactive workshop, led by some of HR’s top social media experts, will help you define your goals, select the appropriate social media platforms, create meaningful content and measure the value for your organization. You’ll walk away with an understanding of how to reap social media’s key benefits while avoiding the common pitfalls, and you’ll gain an appreciation for the tools you’ll need to manage engaged communities. This workshop will help you:

  • Develop a social media plan in support of your organization’s HR mission that reaches your intended audience and supports your organization’s business objectives.
  • Find, attract and hire the most talented employees with cutting-edge technology and best practices in legal compliance.
  • Foster engaged employees who share your organization’s stories through meaningful content that supports your overall retention goals.
  • Build your personal brand by participating at the right level on the right social media platforms. 
Sharlyn Lauby, SHRM-SCP Photo
Sharlyn Lauby, SHRM-SCP, President ,
ITM Group, Inc.
Pamela Harding, SHRM-SCP Photo
Pamela Harding, SHRM-SCP, CEO,
Metzano LLC
Andrew Morton Photo
Andrew Morton, Director, Social Engagement,