Promotional Opportunities

Sponsorship Opportunities 

We offer exclusive sponsorship opportunities to expand the reach and drive booth traffic for every budget.  Purchase a la carte or contact us to create a custom-fit package tailored to your company's personality, goals and increase visibility with SHRM members and conference attendees before, during and after the Conference & Exposition.        

Interested in ways to make your brand stand out?  Contact Emile Davis at (703) 535-6102 or       

Additional Promotional Opportunities 

Enhanced Exhibitor Listing

Promote your company before, during and after the conference with an Enhanced Exhibitor Listing. With an enhanced listing, attendees will be able to see:

  • Your company description
  • Download a marketing brochure
  • Read your press release
  • Access social media links from the Online Exhibitor Directory & Floor Plan

Your 50-word description will also be included in the Conference App.

Push Notifications

Exhibitor Push Notifications help exhibitors and sponsors announce a presentation at their booth, do a countdown to a product launch, or announce the winner of your prize giveaways. SHRM will notify attendees on your behalf via their mobile device during the conference. Your message cannot exceed 20 words.

Exhibitor Solutions Theatre & HR Technology Solutions Theatre

Exhibiting companies gain additional exposure with this opportunity to highlight new ideas or products and services in an educational setting inside the SHRM Exposition. Each presentation will be listed in the:

  • Exhibitor & Sponsor Resource Guide
  • Conference Guide
  • Conference App.

The pre-conference attendee mail list is included for you to promote your participation with a pre-conference mailing.

FREE Expo Only Passes For Your Customers

Invite your customers and prospects to visit you at the SHRM Exposition using Invite A Customer, a FREE email marketing tool that will assist you in reaching your prospects and customers through personalized email invitations.

Conference Mail List

Reach conference attendees by using the pre-show attendee list to send a mailer. The list will be available to exhibitors approximately 6 weeks prior to the show. Your targeted mailer could get the right buyer to visit your booth!