Exhibitor Resources

Exhibiting at the SHRM 2020 Annual Conference & Exposition can be quite a large task. To prepare for the show and ensure the best possible exhibition, you should become familiar with and use our brand new SHRM Exhibitor Dashboard. The tools and links provided on the portal are designed to set you and your organization up for a successful show. Log in to the dashboard using your exhibitor id and password provided to you on your official confirmation letter and complete the following steps:

  • Review your company information (name, address, phone number, company email, website, and show contact)
  • Book Your Housing • Register your Staff (Coming Soon)
  • Update or add your company's description to be included in our Conference Program 
  • Read up on important exhibitor information including our Rules & Regulations, FAQs and more!

Can’t find your login information please contact Jackie Gronske at Jackie.gronske@shrm.org


Marketing Tool Box 

Back by popular demand, SHRM invites you to download our “Marketing Toolbox”. Whether you’re a new or returning exhibitor get the most out of your conference participation and investment with SHRM’s “Marketing Toolbox”. The “Marketing Toolbox” includes a series of quick, informative webinars and articles, loaded with useful information and practical knowledge. Each article addresses a topic important to your success as an exhibitor today. Put some or all of these tips in motion and you will see the benefits of your efforts in your increased booth traffic, lead generation and sales. 



Plan for Success/Money Management

Promote Your Participation

Create an Effective Exhibit

Prepare Your Staff

Manage Your Leads

Manage Your Performance & ROI


Strategic Planning Exercises:

Ask the Tradeshow Experts” Q&A: 
SHRM has made special arrangements with Jefferson Davis, North America’s leading expert on trade show success, and his team of experts. You can submit questions on any exhibiting topic. Mr. Davis will respond within 48 hours. Click here to submit your question now.

WEBINAR: SHRM New Exhibitor Web-Briefing: How to Have a Positive and Profitable Exhibiting Experience

Tuesday, April 30, 2019     2:00 pm – 2:45 pm Eastern

SHRM wants to make sure all new exhibiting companies have a positive and productive experience.  As part of our new exhibitor on-boarding program, we require all new exhibiting companies to view this informative educational web-briefing.  SHRM staff and tradeshow productivity expert, Jefferson Davis of Competitive Edge, share important show and attendee information, “ins and outs” of exhibiting at the Exposition, and useful knowledge and exhibiting tools and resources critical to your company’s exhibiting success.

WEBINAR: Best Social Media Practices for Tradeshows

Wednesday, May 15, 2019     2:00 pm – 2:45 pm Eastern

Social media can be an extremely effective media for building your brand, engaging attendees and driving qualified booth traffic.  However, research finds most exhibitors are not taking full advantage of this powerful and free marketing opportunity.  Register for this FREE educational webinar to see the latest research on exhibitor social media practices and learn best tradeshow practices for using Twitter, Facebook, LinkedIn, YouTube, and Instagram more effectively.

Increasing Brand Awareness & Driving Qualified Booth Traffic: How to Use Integrated Pre/At Show Marketing to Attract Enough of the Right Attendees to Your SHRM Exhibit  Webinar
How to Make Your SHRM Exhibit Stand Out From the Crowd Webinar Download the Workbook 
Inside the Exhibiting Numbers: Budgeting, Controlling Costs, Measuring & Reporting Exhibiting Performance & ROI Webinar Download the Workbook
Best People Forward: How to Send a World Class Staff to SHRM Webinar Download the Workbook 
Designing an Effective Exhibit & Successful In-Booth Demonstrations/Presentations Webinar Download the Workbook
State-of-the-Art Lead Management: How to Improve Lead Quality & Sales Conversion Fast Webinar 

Directory Listings

SHRM publishes the printed Exhibitor & Sponsor Resource Guide for exhibitors at no additional charge. Each exhibitor will receive one free listing in the guide, which is distributed to attendees at the show. Upgrade to an enhanced listing to have your description included in the online floor plan and conference app in addition to the printed guide.

Instructions and passwords will be emailed to the key contact for each company.

Any changes or submissions received after the deadline may not be reflected in the printed version.

Update Your Company Listing 

Service Kit

The exhibitor service kit (coming soon). It is to your advantage to choose Freeman Exposition Services, Inc., SHRM’s Official General Contractor, to assist you with your booth needs at SHRM20. It includes key show information, such as:

• Important dates and deadlines
• Information on installation and dismantling instructions
• Order forms for booth furnishings and audio visual needs
• Lead retrieval services and Conference Mailing List Order Form
• Sponsorship Opportunities
• And other convention center services (internet and phone connections, electrical, plumbing, etc.)

Please make sure you and/or your third-party Exhibitor Appointed Contractor (EAC) are familiar with the contract rules and regulations and booth configuration and construction guidelines outlined in the Exhibitor Service Kit.

Exhibitor Newsletters

The SHRM monthly exhibitor newsletter are designed to provide valuable information to help make this meeting a rewarding experience for you.  Check out each month to see what is coming up or what you might have missed!
January Update